Home care agency · Great Yarmouth
Personal Assistant Services East
Illustrative photo, not of Personal Assistant Services East- Address
- Personal Assistant Services East, Great Yarmouth Community Hub, Suffolk Road, Great Yarmouth, NR31 0LJ
- Run by
- Independence Matters C.I.C. (11 services)
- Type of provider
- Independent
- Service
- Home care agency
- Dementia
- Registered with CQC to support people living with dementia
- Registered with CQC
- November 2013 (12 years)
- Registered manager
- Emma Jayne Cobley
- Company check
- Active, trading since 2013 (13 years), accounts up to date (Companies House 08530621)
- Last CQC check
- 28 Jun 2019
- Typical fees Estimated
- £30–£37 an hour for visiting care, weekdays; live-in £1,450–£1,770 a week. An estimate based on local published fees. Ask for a written quote. How we estimate
CQC regulated activities: Personal care
More in Great Yarmouth: Home care in Great Yarmouth (11) · Best rated home care agencies in Great Yarmouth · Dementia care at home in Great Yarmouth · Elderly care at home in Great Yarmouth · Physical disability care at home in Great Yarmouth
See this service on the CQC website · CQC location ID 1-1047798837
The service in brief
Personal Assistant Services East in Great Yarmouth is registered with the Care Quality Commission as a home care agency, run by Independence Matters C.I.C.. The service is registered to support adults of all ages and lists dementia, physical disabilities and learning disabilities among its specialisms.
CQC rated it Requires improvement overall (June 2019). Safe and Well-led were rated Requires improvement. It is one of 11 CQC-registered home care agencies that have an office within 7 miles of Great Yarmouth; 6 of those are rated Good or Outstanding.
Who they support
Specialisms as registered with CQC.
The registered provider
Personal Assistant Services East is run by Independence Matters C.i.c. (company 08530621), incorporated in 2013.
At Companies House, the company is listed as active, its accounts are filed on time, it has 5 active directors and there is no insolvency history.
Its registered business activity is care for people with learning disabilities, mental health problems or substance misuse, residential care for older and disabled people, social work without accommodation for older and disabled people (which includes home care) and other social work without accommodation.
Independence Matters C.I.C. runs 11 CQC-registered services across 2 council areas; 8 of the 11 with a rating are Good or Outstanding (73%), against 87% for the same mix of services across England.
10 of its services are in Norfolk.
Ratings over time
- Aug 2016
- Jun 2019
- Today Rating 7 years old
Overall ratings CQC has published for this location, oldest first. The latest rating is lower than the one before.
Inspection reports to read
- CQC inspection report 28 June 2019
- CQC inspection report 11 August 2016
Finding it
- Ward
- Claydon
- Council
- Norfolk County Council · paying for care
- Parliamentary constituency
- Great Yarmouth
- Local NHS (ICB)
- NHS Norfolk and Suffolk Integrated Care Board
- Setting
- Urban · further from a major town or city
- Neighbourhood deprivation
- Among the 20% most deprived areas in England
- Postcode district
- Home care in NR31 (6)
Bigger map · Route planner · Map © OpenStreetMap contributors
Ward, NHS area and deprivation from ONS and NHS postcode data (postcodes.io, Open Government Licence). Care happens at home, not here: this is where the agency is run from.
Safe, effective, caring, responsive, well-led
- Safe28 of 120 in Norfolk
- Effective106 of 120 in Norfolk
- Caring106 of 120 in Norfolk
- Responsive100 of 120 in Norfolk
- Well-led34 of 120 in Norfolk
Ratings from CQC's most recent report, published 28 June 2019. Under each rating: how many agencies in Norfolk share it.
How long it has been running
Registered in November 2013, it has 12 years on the CQC register.
CQC has published 2 overall ratings for it (2016–2019), starting at Good and falling to Requires improvement.
No new overall rating has been published for 7 years. CQC re-inspects based on risk, so an old rating is not a bad sign in itself, but staff and management may have changed.
2 reports have been published for this location, most recently on 28 June 2019.
Key points from CQC's visit
- The service supports people with a learning and or physical disability and or a mental illness.
- It also supports people who are living with dementia.
- People's experience of using this service: Staffing shortages at team manager level had temporarily created a high workload at this level.
- Some support plans lacked detail and they were not always up-to-date.
Inspected 8 April 2019; report published 28 June 2019; supporting 24 people at the time. Taken from CQC's own findings (Open Government Licence). Read the full report.
Reading Personal Assistant Services East's CQC ratings
Area by area, Safe and Well-led are rated below Good; 3 other areas are Good.
Across Norfolk, 28 of 120 rated agencies are Requires improvement for Safe (23%), while 34 of 120 rated agencies are Requires improvement for Well-led (28%).
If you are considering it, read the Safe and Well-led section of the report first and ask what has changed since the inspection.
What it may cost
We estimate visits from Personal Assistant Services East at £30–£37 an hour (visiting care, weekdays), based on published prices in the region. As an example, an hour each morning and a 30-minute evening call comes to about £350 a week.
For live-in care, expect around £1,450–£1,770 a week in this region.
If savings are under the upper limit (£23,250 in England), Norfolk Council may pay part of the cost after a free care needs assessment.
The local picture
There are 9 other agencies within 3 miles, 6 of them rated Good or Outstanding; the nearest is Fuchsia Homecare Gorleston, under 0.5 miles away.
It is registered for needs that fewer services nearby cover: learning disabilities (2 of the nearest 10).
Every one of the 7 nearest rated agencies has a more recent rating than this one, so ask what has changed since its inspection.
It sits in Claydon ward, classed by ONS as urban (further from a major town or city), among the 20% most deprived neighbourhoods in England. NHS services here are planned by NHS Norfolk and Suffolk ICB.
Family reviews
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Compared with other agencies locally
- Rated Requires improvement. Across Norfolk, 76% of the 119 rated home care agencies are Good or Outstanding and 8 are Outstanding.
- Its rating (June 2019) is more recent than 18% of agency ratings in Norfolk.
- Registered with CQC in 2013: it has been registered longer than 82% of home care agencies in the area.
- It lists 5 specialisms with CQC; the typical agency in Norfolk lists 6.
- Areas CQC rated below Good: Safe (26% of home care agencies in Norfolk are also rated below Good here); Well-led (32% of home care agencies in Norfolk are also rated below Good here). Ask the provider what has changed since.
All figures compare it with other home care agencies in Norfolk; CQC register, Oct 2026.
Also nearby
Guides for families
Recently rated home care agencies near Great Yarmouth
- Bluebird Care East Suffolk, Great Yarmouth and LowestoftSep 2026 · 3.7 miles
- WSB Care LtdApr 2026 · under 0.5 miles
- NCC First Support - EasternMar 2025 · 0.6 miles
What families ask about Personal Assistant Services East
- What type of care does Personal Assistant Services East provide?
- CQC lists Personal Assistant Services East under: homecare agencies. Check which of these it is actively providing now.
- Which provider runs Personal Assistant Services East?
- Independence Matters C.I.C. is the registered provider for Personal Assistant Services East.
- How much does Personal Assistant Services East charge?
- Personal Assistant Services East has not published its fees with us. Visiting care typically costs around £32–£34 an hour (typical 2026 prices across England). Get the quote in writing, including any extra charges.
- How is Personal Assistant Services East rated for safety and leadership?
- By key question, CQC gave: Safe: Requires improvement; Effective: Good; Caring: Good; Responsive: Good; Well-led: Requires improvement. Start with Safe and Well-led when reading the report.
- What is Personal Assistant Services East's address?
- The agency's base is Personal Assistant Services East, Great Yarmouth Community Hub, Suffolk Road, Great Yarmouth, NR31 0LJ. Confirm that its carers travel to your area.
- Is Personal Assistant Services East a registered provider?
- Personal Assistant Services East is on the CQC register as a home care agency (ID 1-1047798837) and was rated Requires improvement overall in June 2019.
- Does Personal Assistant Services East support people with dementia?
- Yes, it is registered for dementia. Worth asking: how many staff are trained, and how routines are kept consistent.
- When was Personal Assistant Services East last inspected?
- Its current CQC rating dates from 28 June 2019, 7 years ago. Ratings can be several years old; ask what has changed since, such as a new manager.
Agencies in neighbouring towns
In Norfolk
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Details from the Care Quality Commission register, updated Oct 2026. Contains CQC data licensed under the Open Government Licence v3.0. Text marked "in the provider's own words" is supplied by the provider. The Care Panel is not a care provider.