Home care agency · Swaffham
Hales Group Limited - Swaffham
Illustrative photo, not of Hales Group Limited - Swaffham- Address
- 29 Turbine Way, Swaffham, PE37 7XD
- Run by
- Hales Group Limited (23 services)
- Type of provider
- Independent (private company)
- Service
- Home care agency, Supported housing, Supported living
- Dementia
- Registered with CQC to support people living with dementia
- Registered with CQC
- May 2023 (3 years)
- Part of
- Hales Group Ltd
- Registered manager
- Zoe Marie Dent
- Company check
- Active, trading since 1999 (27 years), accounts up to date (Companies House 03756814)
- Last CQC check
- 7 Nov 2018
- Typical fees Estimated
- £30–£37 an hour for visiting care, weekdays; live-in £1,450–£1,770 a week. Our estimate from published local prices, not a quote. How we estimate
Regulated activities on its registration: Personal care
Read the full CQC inspection report · CQC location ID 1-15475086017
Hales Group Limited - Swaffham at a glance
Hales Group Limited - Swaffham is a CQC-registered home care agency that also provides supported living in Swaffham, run by Hales Group Limited. Its CQC registration covers adults of all ages and children, including people living with dementia, physical disabilities, learning disabilities, mental health conditions, sight or hearing loss, drug or alcohol problems and eating disorders.
At its most recent rating, CQC judged it Good overall (November 2018). Safe was rated Requires improvement.
Costs to expect
We estimate visits from Hales Group Limited - Swaffham at £30–£37 an hour (visiting care, weekdays), based on published prices in the region. As an example, an hour each morning and a 30-minute evening call comes to about £350 a week.
Live-in arrangements here usually cost £1,450–£1,770 weekly.
Council help is possible below £23,250 in savings: ask Norfolk Council for a free care needs assessment.
What the ratings tell you
Looking at the five areas: Safe is rated below Good; 4 other areas are Good.
Across Norfolk, 28 of 120 rated agencies are Requires improvement for Safe (23%).
If you are considering it, read the Safe section of the report first and ask what has changed since the inspection.
Earlier inspections
- Nov 2018
- Today Rating 7 years old
CQC rating timeline for this address.
Area and map
- Ward
- Swaffham
- Council
- Norfolk County Council · paying for care
- Parliamentary constituency
- South West Norfolk
- Local NHS (ICB)
- NHS Norfolk and Suffolk Integrated Care Board
- Setting
- Larger rural, further from a major town or city
- Neighbourhood deprivation
- Among the 30% most deprived areas in England
View on OpenStreetMap · Plan a journey · Base map © OpenStreetMap
Ward and NHS boundaries from official postcode data, Open Government Licence. The office location; ask which streets and villages carers cover.
Track record
Registered in May 2023, it has 3 years on the CQC register.
Its only published overall rating so far is Good, from November 2018.
At 7 years old, the rating may not reflect the current team. CQC prioritises higher-risk services, so ask about recent changes rather than assuming the worst.
Note that a different provider ran the service when it was rated; the current one has not been inspected here so far.
Each area CQC checks
- Safe28 of 120 in Norfolk
- Effective106 of 120 in Norfolk
- Caring106 of 120 in Norfolk
- Responsive100 of 120 in Norfolk
- Well-led74 of 120 in Norfolk
CQC key question ratings, published 7 November 2018. Under each rating: how many agencies in Norfolk share it.
Ownership and company checks
Hales Group Limited - Swaffham is run by Hales Group Limited (company 03756814), incorporated in 1999, 24 years before this service registered with CQC.
At Companies House, the company is listed as active, its accounts are filed on time, it has 5 active directors and there is no insolvency history.
Its registered business activity is other human health activities.
Hales Group Limited runs 23 CQC-registered services across 17 council areas; 18 of the 19 with a rating are Good or Outstanding (95%), against 88% for the same mix of services across England.
2 of its services are in Norfolk.
It trades under the Hales Group Ltd brand, which covers 24 services run by 2 registered providers.
Who the service is registered for
As listed with the regulator.
Family reviews
No family has reviewed Hales Group Limited - Swaffham on The Care Panel so far.
Reviews are separate from CQC ratings. We verify the reviewer's email and never let providers remove reviews. How reviews work.
Frequently asked about Hales Group Limited - Swaffham
- How much does care from Hales Group Limited - Swaffham cost?
- Hales Group Limited - Swaffham has not published its fees with us. Ask for written prices covering weekends, bank holidays and any travel or set-up charges.
- How did Hales Group Limited - Swaffham score on each CQC key question?
- CQC rates five key questions. For Hales Group Limited - Swaffham: Safe: Requires improvement; Effective: Good; Caring: Good; Responsive: Good; Well-led: Good. Safe and Well-led are the sections most worth your time.
- What kind of care can Hales Group Limited - Swaffham offer?
- Hales Group Limited - Swaffham is registered for homecare agencies, supported housing, supported living. Ask which of these it provides at the moment.
- Who runs Hales Group Limited - Swaffham?
- Hales Group Limited - Swaffham is run by Hales Group Limited, the registered provider on the CQC register.
- Does Hales Group Limited - Swaffham support people with dementia?
- Yes, it is registered for dementia. Worth asking: how many staff are trained, and how routines are kept consistent.
- When was Hales Group Limited - Swaffham last inspected?
- The latest rating is dated 7 November 2018, 7 years ago; ask whether there have been changes since.
- Where is Hales Group Limited - Swaffham?
- Its office is at 29 Turbine Way, Swaffham, PE37 7XD. Carers travel to people's homes, so check it covers your street.
- Is Hales Group Limited - Swaffham regulated by the Care Quality Commission?
- Registered, yes: location 1-15475086017 on the Care Quality Commission register, listed as a home care agency and was rated Good overall in November 2018.
In Norfolk
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CQC register information as at Oct 2026, reused under Open Government Licence v3.0. Where the provider has written text, we say so. We list and compare services; we do not run any.