Home care agency · Deal
Safe Choice Care
Typical fee here £30–£37 an hour Estimate
Free · 2 minutes · No obligation · 34,334 registered providers compared
Illustrative photo, not of Safe Choice Care- Address
- 70 York Road, Walmer, Deal, CT14 7EE
- Run by
- Safe Choice Care Ltd
- Type of provider
- Independent (private company)
- Service
- Home care agency, Supported living
- Dementia
- Registered with CQC to support people living with dementia
- Registered with CQC
- May 2018 (8 years)
- Registered manager
- Helena Rebekah Barr
- Company check
- Active, trading since 2017 (8 years), accounts overdue (Companies House 11071206)
- Last CQC check
- 14 Sep 2022
- Typical fees Estimated
- £30–£37 an hour for visiting care, weekdays; live-in £1,450–£1,770 a week. Estimate only, from published local rates. How we estimate
Licensed by CQC for: Personal care
More in Deal: Home care in Deal (19) · Best rated home care agencies in Deal · Dementia care at home in Deal · Elderly care at home in Deal · Physical disability care at home in Deal · Live-in care in Deal
Full report at cqc.org.uk · CQC location ID 1-5152138470
About this agency
Safe Choice Care is a CQC-registered home care agency that also provides supported living in Deal, run by Safe Choice Care Ltd. Its CQC registration covers adults of all ages, including people living with dementia and physical disabilities.
At its most recent rating, CQC judged it Requires improvement overall (September 2022). Safe and Well-led were rated Requires improvement. It is one of 19 CQC-registered home care agencies that have an office within 7 miles of Deal; 10 of those are rated Good or Outstanding.
History with CQC
Registered in May 2018, it has 8 years on the CQC register.
CQC has published 2 overall ratings for it (2019–2022), starting at Requires improvement and staying Requires improvement every time.
4 years have passed since the last overall rating. Services judged lower-risk wait longer for a visit, but teams change, so check what is different today.
There are 2 CQC reports on file for this address; the newest is from 14 September 2022.
Who they support
From the CQC register; ask how each need is met in practice.
Inspection findings in brief
- People were not supported by staff who had been safely recruited.
- Gaps in previous employment had not been explained.
- People's views about the timing of care calls varied and there was not always travel time factored in between calls.
- Risks to people's health, safety and welfare had not been consistently assessed to make sure measures were in place to reduce the risks.
Inspected 27 July 2022; report published 14 September 2022. From the regulator's own summary (Open Government Licence). Read the full report.
How it fits locally
There are 7 other agencies within 3 miles, 3 of them rated Good or Outstanding; the nearest is Q Leaf Care Limited, under 0.5 miles away.
8 of the 16 nearest rated agencies have a more recent rating than this one.
It sits in North Deal ward, classed by ONS as urban (further from a major town or city), among the 40% least deprived neighbourhoods in England. NHS services here are planned by NHS Kent and Medway ICB.
Ownership and company checks
Safe Choice Care is run by Safe Choice Care Ltd (company 11071206), incorporated in 2017.
At Companies House, the company is listed as active, its accounts are overdue, it has 2 active directors and there is no insolvency history.
Its registered business activity is residential care for older and disabled people.
Budgeting for this agency
We estimate visits from Safe Choice Care at £30–£37 an hour (visiting care, weekdays), based on published prices in the region. As an example, an hour each morning and a 30-minute evening call comes to about £350 a week.
For live-in care, expect around £1,450–£1,770 a week in this region.
Council help is possible below £23,250 in savings: ask Kent Council for a free care needs assessment.
Rating history
- Jun 2019
- Sep 2022
- Today Rating 4 years old
Published CQC ratings in date order.
Published inspection reports
- CQC inspection report 14 September 2022
- CQC inspection report 19 June 2019
Map and area details
- Ward
- North Deal
- Council
- Kent County Council · paying for care
- Parliamentary constituency
- Dover and Deal
- Local NHS (ICB)
- NHS Kent and Medway Integrated Care Board
- Setting
- Urban; further from a major town or city
- Neighbourhood deprivation
- Among the 40% least deprived areas in England
- Postcode district
- Home care in CT14 (8)
View on OpenStreetMap · Get directions · Map data: OpenStreetMap contributors
Ward, NHS area and deprivation from ONS and NHS postcode data (postcodes.io, Open Government Licence). Carers work from this office and visit homes in the surrounding area.
What the ratings tell you
Area by area, Safe and Well-led are rated below Good; 3 other areas are Good.
Across Kent, 37 of 226 rated agencies are Requires improvement for Safe (16%), while 46 of 226 rated agencies are Requires improvement for Well-led (20%).
The Safe and Well-led findings are the part of the report to read closely; ask the manager what has been put right.
Safe, effective, caring, responsive, well-led
- Safe37 of 226 in Kent
- Effective194 of 226 in Kent
- Caring203 of 226 in Kent
- Responsive198 of 225 in Kent
- Well-led46 of 226 in Kent
Ratings from CQC's most recent report, published 14 September 2022. Under each rating: how many agencies in Kent share it.
Family reviews
There are no reviews of Safe Choice Care yet. If you know the service, your experience could help someone else.
We check every review against a working email address and publish positive and negative ones alike; providers can reply but cannot remove them. Reviews are separate from CQC ratings. How reviews work.
Compared with other agencies locally
- Rated Requires improvement. Across Kent, 82% of the 222 rated home care agencies are Good or Outstanding and 11 are Outstanding.
- Its rating (September 2022) is more recent than 59% of agency ratings in Kent.
- Registered with CQC in 2018: it has been registered longer than 68% of home care agencies in the area.
- It lists 4 specialisms with CQC; the typical agency in Kent lists 6.
- Areas CQC rated below Good: Safe (18% of home care agencies in Kent are also rated below Good here); Well-led (23% of home care agencies in Kent are also rated below Good here). Ask the provider what has changed since.
All figures compare it with other home care agencies in Kent; CQC register, Oct 2026.
Nearest home care agencies
Guides for families
Similar home care agencies near Deal, rated recently
- Lauriem Complete Care Limited - DealAug 2026 · 0.5 miles
- Your Life Your HomeMay 2025 · 6.3 miles
Questions about Safe Choice Care
- What services is Safe Choice Care registered for?
- Its CQC registration covers homecare agencies, supported living. Ask Safe Choice Care how it would adapt if needs increase.
- Who runs Safe Choice Care?
- Safe Choice Care is run by Safe Choice Care Ltd, the registered provider on the CQC register.
- How much does Safe Choice Care charge?
- Safe Choice Care has not published its fees with us. Visiting care typically costs around £32–£34 an hour (typical 2026 prices across England). Request a written quote and check what is charged on top.
- How did Safe Choice Care score on each CQC key question?
- By key question, CQC gave: Safe: Requires improvement; Effective: Good; Caring: Good; Responsive: Good; Well-led: Requires improvement. Safe and Well-led are the two to read first in the report.
- Where is Safe Choice Care?
- The agency works from 70 York Road, Walmer, Deal, CT14 7EE; ask which postcodes its carers cover.
- Is Safe Choice Care regulated by the Care Quality Commission?
- Registered, yes: location 1-5152138470 on the Care Quality Commission register, listed as a home care agency and was rated Requires improvement overall in September 2022.
- Is Safe Choice Care registered for dementia care?
- Dementia appears among its CQC specialisms; ask about staff training and how care adapts as dementia progresses.
- When was Safe Choice Care last inspected?
- Its current CQC rating dates from 14 September 2022, 4 years ago. Ratings can be several years old; ask what has changed since, such as a new manager.
Compare other agencies nearby
In Kent
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Source: the CQC register as of Oct 2026 (Open Government Licence v3.0), with our own analysis. Anything marked "in the provider's own words" comes from the provider. The Care Panel does not provide care.