Home care agency · Norwich
Purely Care
Illustrative photo, not of Purely Care- Address
- The Old Corner Shop, 26 Cromer Road, Norwich, NR6 6LZ
- Run by
- Focus Caring Services Limited
- Type of provider
- Independent (private company)
- Service
- Home care agency
- Dementia
- Registered with CQC to support people living with dementia
- Registered with CQC
- March 2012 (14 years)
- Registered manager
- Elaine Caroline Grace
- Company check
- Active, trading since 2004 (22 years), accounts up to date (Companies House 05033345)
- Last CQC check
- 6 Oct 2021
- Typical fees Estimated
- £30–£37 an hour for visiting care, weekdays; live-in £1,450–£1,770 a week. Estimate only, from published local rates. How we estimate
Registered activities: Personal care
More in Norwich: Home care in Norwich (78) · Best rated home care agencies in Norwich · Dementia care at home in Norwich · Elderly care at home in Norwich · Physical disability care at home in Norwich · Live-in care in Norwich
Open CQC's full report · CQC location ID 1-392556756
Purely Care at a glance
Registered with CQC as a home care agency, Purely Care is based in Norwich, run by Focus Caring Services Limited. It supports adults of all ages and children, with registered specialisms in dementia, physical disabilities, learning disabilities, mental health conditions and sight or hearing loss.
Its latest CQC rating is Requires improvement overall (October 2021). Safe, Effective, Responsive and Well-led were rated Requires improvement. It is one of 78 CQC-registered home care agencies that have an office within 7 miles of Norwich; 37 of those are rated Good or Outstanding.
Purely Care over the years
Registered in March 2012, it has 14 years on the CQC register.
CQC has published 3 overall ratings for it (2016–2021), starting at Good and falling to Requires improvement.
The rating is 5 years old. CQC decides when to return based on risk, so age alone is not a warning sign; still, ask who the manager is now.
CQC lists 6 reports for this location, the latest dated 6 October 2021.
Who it can help
Taken from its CQC registration.
The inspection, summarised
- The auditing and quality assurance systems in place required improvement, as they did not ensure accurate upkeep of full records and identify areas for improvement.
- There was poor administration around the management, care planning and auditing of medicines.
- People's health conditions which created risks, as well as communication needs, were not covered sufficiently in care plans.
- Although staff understood the principles of the Mental Capacity Act 2005 (MCA) and supported people in decision-making, there were no records relating to this.
Inspected 17 May 2021; report published 6 October 2021; supporting 25 people at the time. Source: CQC's published findings, reused under the Open Government Licence. Read the full report.
Around Norwich
Choice is wide here: the 25 nearest other agencies are all within 3 miles, 13 of them rated Good or Outstanding, and the closest is Home Instead, under 0.5 miles away.
It is registered for needs that fewer services nearby cover: children (2 of the nearest 25).
8 of the 16 nearest rated agencies have a more recent rating than this one.
It sits in Hellesdon South East ward, classed by ONS as urban (nearer to a major town or city), among the 30% least deprived neighbourhoods in England. NHS services here are planned by NHS Norfolk and Suffolk ICB.
The company behind Purely Care
Purely Care is run by Focus Caring Services Limited (company 05033345), incorporated in 2004, 8 years before this service registered with CQC.
At Companies House, the company is listed as active, its accounts are filed on time, it has 2 active directors and there is no insolvency history.
Its registered business activity is other human health activities.
Likely fees
We estimate visits from Purely Care at £30–£37 an hour (visiting care, weekdays), based on published prices in the region. As an example, an hour each morning and a 30-minute evening call comes to about £350 a week.
For live-in care, expect around £1,450–£1,770 a week in this region.
Council help is possible below £23,250 in savings: ask Norfolk Council for a free care needs assessment.
Earlier inspections
- Oct 2016
- Aug 2019
- Oct 2021
- Today Rating 5 years old
Published CQC ratings in date order.
Inspection reports to read
- CQC inspection report 6 October 2021
- CQC inspection report 24 August 2019
- CQC inspection report 6 October 2016
- Inspection report 8 May 2014
- Inspection report 4 April 2014
- Inspection report 25 December 2013
Finding it
- Ward
- Hellesdon South East
- Council
- Norfolk County Council · paying for care
- Parliamentary constituency
- Norwich North
- Local NHS (ICB)
- NHS Norfolk and Suffolk Integrated Care Board
- Urban or rural
- Urban · nearer to a major town or city
- Neighbourhood deprivation
- Among the 30% least deprived areas in England
- Postcode district
- Home care in NR6 (8)
Open the full map · Plan a journey · OpenStreetMap (ODbL)
Geography: ONS and NHS lookups (postcodes.io), Open Government Licence. Care happens at home, not here: this is where the agency is run from.
CQC ratings, area by area
- Safe28 of 120 in Norfolk
- Effective9 of 120 in Norfolk
- Caring106 of 120 in Norfolk
- Responsive10 of 120 in Norfolk
- Well-led34 of 120 in Norfolk
Source: CQC, published 6 October 2021. Under each rating: how many agencies in Norfolk share it.
The ratings in context
Looking at the five areas: Safe, Effective, Responsive and Well-led are rated below Good; 1 other area is Good.
Across Norfolk, 28 of 120 rated agencies are Requires improvement for Safe (23%), while 9 of 120 rated agencies are Requires improvement for Effective (8%), while 10 of 120 rated agencies are Requires improvement for Responsive (8%), while 34 of 120 rated agencies are Requires improvement for Well-led (28%).
If you are considering it, read the Safe, Effective, Responsive and Well-led section of the report first and ask what has changed since the inspection.
Family reviews
No reviews yet. If you or a relative have used care from this agency, your review helps other families choose.
Reviews are separate from CQC ratings. We verify the reviewer's email and never let providers remove reviews. How reviews work.
Where Purely Care stands locally
- Rated Requires improvement. Across Norfolk, 76% of the 119 rated home care agencies are Good or Outstanding and 8 are Outstanding.
- Its rating (October 2021) is more recent than 46% of agency ratings in Norfolk.
- Registered with CQC in 2012: it has been registered longer than 89% of home care agencies in the area.
- It lists 8 specialisms with CQC; the typical agency in Norfolk lists 6.
- Areas CQC rated below Good: Safe (26% of home care agencies in Norfolk are also rated below Good here); Effective (9% of home care agencies in Norfolk are also rated below Good here); Responsive (8% of home care agencies in Norfolk are also rated below Good here); Well-led (32% of home care agencies in Norfolk are also rated below Good here). Ask the provider what has changed since.
Benchmarked against all CQC-registered home care agencies in Norfolk (Oct 2026).
Closest alternatives
Guides for families
Newer ratings near Norwich
- Mimarcare LtdAug 2026 · under 0.5 miles
- Your Priority Healthcare LimitedMay 2026 · under 0.5 miles
- Leaf Care Services - Norwich West and South NorfolkJan 2025 · 0.5 miles
Frequently asked about Purely Care
- Where is Purely Care?
- Its office is at The Old Corner Shop, 26 Cromer Road, Norwich, NR6 6LZ. Carers travel to people's homes, so check it covers your street.
- Is Purely Care registered with CQC?
- Registered, yes: location 1-392556756 on the Care Quality Commission register, listed as a home care agency and was rated Requires improvement overall in October 2021.
- Is Purely Care registered for dementia care?
- Yes. Dementia is one of the specialisms on its CQC registration. Ask how many carers or staff have dementia training.
- How recent is Purely Care's CQC rating?
- 6 October 2021 is when the current rating was published, 5 years ago. Check what has changed since, such as the manager or staffing.
- What type of care does Purely Care provide?
- Its CQC registration covers homecare agencies. Ask Purely Care how it would adapt if needs increase.
- Who runs Purely Care?
- Purely Care is run by Focus Caring Services Limited, the registered provider on the CQC register.
- How much does care from Purely Care cost?
- Purely Care has not published its fees with us. Visiting care typically costs around £32–£34 an hour (typical 2026 prices across England). Request a written quote and check what is charged on top.
- Is Purely Care rated well for safety?
- The five CQC areas: Safe: Requires improvement; Effective: Requires improvement; Caring: Good; Responsive: Requires improvement; Well-led: Requires improvement. Read Safe and Well-led first; they say most about reliability.
Agencies in neighbouring towns
In Norfolk
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Built from the CQC register (Oct 2026) under the Open Government Licence v3.0, plus our own calculations. The provider wrote only the parts labelled as its own words. The Care Panel is a directory and does not deliver care.